Kodak's "Shirley Card" was given to photo processors to judge coloring in photos (Photo: the Nick DeWolf Foundation / Susan Etlinger) Is artificial intelligence bound to its makers' prejudices? At TEDxBerlin, data analyst Susan Etlinger turns to the past to investigate the future of AI. In the 1950s, photography in the U.S. was dominated by the Kodak company, and its staff's opinions of what is normal, Etlinger says. The company sent photo processors color-correction cards based on a single model named Shirley -- a white woman -- and Shirley became the poster woman for "normal" coloring in photos. "If Shirley looked good, the prints looked good," Etlinger says, "…and this was terrible for photographs of people of color."